2022 is here, and we’re ready to tackle another year in the marketing space. Marketing is one of those industries that never stops moving. But, one thing that’s going to stick around is the emphasis on customer centric practices. That’s…
As we move closer to the holidays, the market – and consumers’ inboxes – are more saturated than ever before. However, our Copywriter, Maya Rahman-Rios, knows that strong storytelling can set your brand apart from all the rest. Here are…
Much like the rest of the marketing world, the customer experience is constantly changing. As consumer needs and available technology evolve, marketers have no choice but to meet customers right where they are. That’s where the idea of a customer-centric…
Much like all other aspects of business, franchise marketing made a major shift in the wake of COVID-19. This week, we’re sitting down with DBMG’s Manager of Franchise Marketing, Berkeley Wolford, to discuss his thoughts on the current landscape. Read…
As marketers, one of our biggest goals is having a deep, strong, solid understanding of who are customers really are. Consumers are on the lookout for personalized experiences that cater directly to them. Your customers want to know they’re important…
Today’s consumers have more choices than ever before. While it’s important to empower them with the tools they need to make the right decision, they can sometimes get overwhelmed before they convert. This results in both low conversion rates and…
Instead of looking to cut costs during COVID-19, we took a moment to reflect on how to put our employees first. Today, we’re discussing the reinvestment into employees with DMBG’s Controller & VP of Finance, Brad Sweetser. Read on to…
We all understand the importance of acquiring new customers. Widening your brand’s base of support should be a part of any business’s marketing strategy, but you also can’t underestimate the power of your existing customer base. Brand loyalty is what…
For our very first feature, we’re sitting down with DBMG’s Vice President of Client Strategy, Jake Pakula. He’s sharing his thoughts on how customer behavior has shifted since the onset of COVID-19 and how businesses must work to meet them…
A strong loyalty program remains one of the most impactful ways brands and retailers can compete for the connected consumer, putting price point aside. It also yields accurate analytics about consumer shopping behaviors and preferences, giving brands the ability to…
