A strong loyalty program remains one of the most impactful ways brands and retailers can compete for customer retention beyond price point alone. It also gives brands the ability to cultivate their marketing strategies by better understanding their customers through…
With the rise in competition for market share, the customer journey has become the leading marketing strategy. Before a purchase is even made, most customers are thinking about the reason for their investment, whom they want to shop with, and…
Geotargeting Tips to Reduce Ad Spend and Increase ROI When planning a new marketing campaign, geotargeting is an essential part of any data driven approach. With the ability to find potential customers who live or work near store locations, marketers…
Tips on How Geotargeting Can Reduce Ad Spend and Increase ROI Geography and location have played a role in marketing for many years from advertising campaigns on local radio and television stations to displaying a restaurant billboard 6 miles ahead…
Marketing through Design, Data & Technology Over the past several years, we have seen the boom of “Software-as-a-Service” companies that offer businesses and their employees the tools to do their jobs better without having the IT burden of on-premise software…
Home buyers are spending $10,000+ in their first year alone on everything from home improvement, furniture, appliances, home security, and more.
