A strong loyalty program remains one of the most impactful ways brands and retailers can compete for the connected consumer, putting price point aside. It also yields accurate analytics about consumer shopping behaviors and preferences, giving brands the ability to…
With the rise in competition for market share, the customer journey has become the leading marketing strategy. Before a purchase is even made, most customers strongly consider the reason for their investment, whom they want to shop with, and how…
This year has been a trying time for everyone, especially for business owners and franchisees. But, it’s been a great honor to tend to our clients’ needs and serve their marketing initiatives in this everchanging climate. We’ve all had to…
We Take Privacy Seriously. We’ve been operating in California for over 25 years, and have kept consumer privacy top of mind well before CCPA requirements were enforced. We believe that it is only through this respect for consumer rights and…
Marketing Insights for Furniture Retailers – What is a New Homeowner Buying? When it comes to buying or renting a new home, there are a few key processes the average homeowner goes through in order to prepare themselves for moving…
How Much Do You Know About Your Customers at Home? At DBMG, we provide our clients with hypertargeted data capabilities that enable us to reach the right customer with the right message at the right time, laying the foundation for…
How Much Do You Know About Your Consumers? At DBMG, we provide our clients with hypertargeted data capabilities that enable us to reach the right customer with the right message at the right time, laying the foundation for better ROI…
How Direct Mail Has Made a Mark on Consumers During COVID-19 As state restrictions caused by the COVID-19 pandemic prevents people from making unnecessary trips, or leaving their homes at all, many have relied on various electronic devices to keep…
How User Privacy is Changing the Marketing Landscape Since the California Consumer Privacy Act passed in January of 2020 (CCPA is specific to California residents, but other states are pushing legislation following the CCPA), user privacy has become highly important…
Grow Your Business by Investing in the Customer Experience Let’s be honest, humans are pretty reliant on cell phones. For some, it’s their only connection to the outside world. While cell phones allow us to communicate through calls, text, email,…
