Today’s consumers have more choices than ever before. While it’s important to empower them with the tools they need to make the right decision, they can sometimes get overwhelmed before they convert. This results in both low conversion rates and…
Instead of looking to cut costs during COVID-19, we took a moment to reflect on how to put our employees first. Today, we’re discussing the reinvestment into employees with DMBG’s Controller & VP of Finance, Brad Sweetser. Read on to…
We all understand the importance of acquiring new customers. Widening your brand’s base of support should be a part of any business’s marketing strategy, but you also can’t underestimate the power of your existing customer base. Brand loyalty is what…
For our very first feature, we’re sitting down with DBMG’s Vice President of Client Strategy, Jake Pakula. He’s sharing his thoughts on how customer behavior has shifted since the onset of COVID-19 and how businesses must work to meet them…
A strong loyalty program remains one of the most impactful ways brands and retailers can compete for the connected consumer, putting price point aside. It also yields accurate analytics about consumer shopping behaviors and preferences, giving brands the ability to…
With the rise in competition for market share, the customer journey has become the leading marketing strategy. Before a purchase is even made, most customers strongly consider the reason for their investment, whom they want to shop with, and how…
This year has been a trying time for everyone, especially for business owners and franchisees. But, it’s been a great honor to tend to our clients’ needs and serve their marketing initiatives in this everchanging climate. We’ve all had to…
We Take Privacy Seriously. We’ve been operating in California for over 25 years, and have kept consumer privacy top of mind well before CCPA requirements were enforced. We believe that it is only through this respect for consumer rights and…
Marketing Insights for Furniture Retailers – What is a New Homeowner Buying? When it comes to buying or renting a new home, there are a few key processes the average homeowner goes through in order to prepare themselves for moving…
How Much Do You Know About Your Customers at Home? At DBMG, we provide our clients with hypertargeted data capabilities that enable us to reach the right customer with the right message at the right time, laying the foundation for…
