How Data Waste Cleansing Leads to Better ROI There is no shortage of available data for marketers. The amount of data being collected has increased, leading to an increase in unusable data, or data waste; just because it’s available and…
What Does it Mean for Your Marketing Database? As a direct marketing agency headquartered in Orange County, California, DBMG has always made data privacy and security a top priority. With the passing of the California Consumer Privacy Act (CCPA), we…
The greatest challenge for some businesses is figuring out how to connect with their customers. They’re always on the hunt for a relationship that creates lasting impressions and opens the door for continuous engagement and unique selling opportunities. Wouldn’t it…
IP Targeting Vs. Cookie Based Advertising Do you really know someone based on their browsing history? Since the early days of the WWW, advertisers have been using your internet search history to create a “profile” of you that includes which…
For many of us, the holiday season is full of decorations, shopping and participating in holiday events that we sometimes forget about those who are less fortunate. This year DBMG employees went above and beyond to support our community by giving back.
Home buyers are spending $10,000+ in their first year alone on everything from home improvement, furniture, appliances, home security, and more.