How User Privacy is Changing the Marketing Landscape Since the California Consumer Privacy Act passed in January of 2020 (CCPA is specific to California residents, but other states are pushing legislation following the CCPA), user privacy has become highly important…
Driving Positive Action and Change for a Better Future in Our Community In times of crisis, we at DBM Group are always looking for opportunity to give back to our community. With the recent events that have transpired with COVID-19…
How Loyalty Programs Can Build Customer Trust and Retention A decade ago, Database Marketing Group built the Safeway/Von’s Pavillion ‘just for U’ loyalty program with customer retention, increased engagement, and building the average spend/frequency in mind. This highly customized program considered each…
The greatest challenge for some businesses is figuring out how to connect with their customers on a level that creates lasting impressions and opens the door for continuous engagement and unique selling opportunities. Wouldn’t it be great if you could…
IP Targeting Vs. Cookie Based Advertising Do you really know someone based on their browsing history? Since the early days of the WWW (world wide web), advertisers have been using your internet search history to create a “profile” of you…
Today, it’s nearly impossible to think of a place we don’t encounter some sort of media advertising. We are overwhelmed with content, which can sometimes make it difficult for brands to get noticed. In order to keep up with consumer…
In the digital era, the average consumer checks their email 15 times a day, according to Forbes Magazine. But as a marketer, it is easy to dismiss the effectiveness of email and its ability to reach the right audience, with…
For many of us, the holiday season is full of decorations, shopping and participating in holiday events that we sometimes forget about those who are less fortunate. This year DBMG employees went above and beyond to support our community by giving back.
