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Kayla Kelly

The End of Cookie Advertising

How User Privacy is Changing the Marketing Landscape Since the California Consumer Privacy Act passed in January of 2020 (CCPA is specific to California residents, but other states are pushing legislation following the CCPA), user privacy has become highly important…

Supporting Our Community in 2020

Driving Positive Action and Change for a Better Future in Our Community In times of crisis, we at DBM Group are always looking for opportunity to give back to our community. With the recent events that have transpired with COVID-19…

Loyalty: The New Wealth for Businesses

How Loyalty Programs Can Build Customer Trust and Retention A decade ago, Database Marketing Group built the Safeway/Von’s Pavillion ‘just for U’ loyalty program with customer retention, increased engagement, and building the average spend/frequency in mind. This highly customized program considered each…

4 Benefits of Email Marketing

In the digital era, the average consumer checks their email 15 times a day, according to Forbes Magazine. But as a marketer, it is easy to dismiss the effectiveness of email and its ability to reach the right audience, with…