Default image

Kayla Kelly

Supporting Our Community

Peers grouping their hands on top of one another. The top hand is holding a heart
Driving Positive Action and Change for a Better Future in Our Community In times of crisis, we at DBM Group are always looking for opportunity to give back to our community. With the recent events that have transpired with COVID-19…

Loyalty: The New Wealth for Businesses

How Loyalty Programs Can Build Customer Trust and Retention A decade ago, Database Marketing Group built the Safeway/Von’s Pavillion ‘just for U’ loyalty program with customer retention, increased engagement, and building the average spend/frequency in mind. This highly customized program considered each…

The Benefits of Email Marketing

millennials check email on phones, tablet and laptops on couch
In the digital era, the average consumer checks their email 15 times a day, according to Forbes Magazine. But as a marketer, it is easy to dismiss the effectiveness of email and its ability to reach the right audience, with…

DBM Group Holiday Giving 2020

For many of us, the holiday season is full of decorations, shopping and participating in holiday events that we sometimes forget about those who are less fortunate. This year DBMG employees went above and beyond to support our community by giving back.