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DBM Group Named to the 2021 Top Workplaces List

We’ve been keeping a little secret… We’re thrilled to announce that we made the Orange County Register 2021 Top Workplaces List. Big thank you to Top Workplaces, Energage, and Orange County Register for this huge honor. What a way to kick off 2022! Of course, this couldn’t have happened without our employees. The Top Workplaces…

Direct Mail and Millennials: 5 Truths to Know, with Production Director Jenna Brooks

With more and more brands turning their focus to digital, direct mail can get overlooked, especially when it comes to millennials. Our Production Director Jenna Brooks is here to say it’s time to tap into direct mail. You might just see an increase in ROI. Direct Mail and Millennials: 5 Truths to Know It’s no…

How to Write the Ultimate CTA

A strong call to action can be your ticket to increased conversions, more sales, and large amounts of traffic. These powerful phrases work to convince readers to engage, making decisions that help them build a relationship with your brand. Here are five steps to help you create an unforgettable, unbeatable CTA that’ll grab readers’ attention…

How to Measure Your Customer Experience

Think about the best customer experience you’ve ever had. What exactly did that business do to set themselves apart from the rest? How did you come to realize it was one of the best? Chances are it had more to do with the actions the business was taking than the data they gathered. Though customer…

SMS Best Practices

Raise your hand if your mobile device goes everywhere with you. Texting, scrolling social media, and placing in-app orders are a large part of daily life. Because today’s consumers are rarely seen without their phones in hand, SMS marketing has become important for marketers to leverage. It’s the perfect way to meet customers where they…

The State of CRM

2022 is here, and we’re ready to tackle another year in the marketing space. Marketing is one of those industries that never stops moving. But, one thing that’s going to stick around is the emphasis on customer centric practices. That’s where CRM comes in. When executed properly, CRM strategies allow you to interact with customers…

The Art of Storytelling with Copywriter, Maya Rahman-Rios

As we move closer to the holidays, the market – and consumers’ inboxes – are more saturated than ever before. However, our Copywriter, Maya Rahman-Rios, knows that strong storytelling can set your brand apart from all the rest. Here are her tips for mastering the art of writing a story that sells. The Art of…

A Customer-Centric Approach to Marketing

Much like the rest of the marketing world, the customer experience is constantly changing. As consumer needs and available technology evolve, marketers have no choice but to meet customers right where they are. That’s where the idea of a customer-centric approach to marketing comes in. When you provide an unforgettable customer experience, your consumers stick…

The Current Landscape of Franchise Marketing with Manager of Franchise Marketing, Berkeley Wolford

Much like all other aspects of business, franchise marketing made a major shift in the wake of COVID-19. This week, we’re sitting down with DBMG’s Manager of Franchise Marketing, Berkeley Wolford, to discuss his thoughts on the current landscape. Read on to learn more about how businesses and agencies alike have learned to weather this…

Here’s Why You Should Launch Personalized Campaigns

As marketers, one of our biggest goals is having a deep, strong, solid understanding of who are customers really are. Consumers are on the lookout for personalized experiences that cater directly to them. Your customers want to know they’re important to you, and personalized marketing strategies are a great way to show them they matter.…

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