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Loyalty Vs. Rewards: How Data, Not Discounts, Keep Customers Coming Back

In today’s world of super-customized, AI-driven marketing tactics, nurturing customer relationships and creating solid supporters can be tricky. It’s a competitive market, and people are constantly seeking to validate their decision to shop with one brand over another. So, what keeps them coming back? The answer: cost savings and customer experience. Customers are indeed looking…

Connecting The Customer Experience

Over the last decade, it’s become apparent that the path from market to purchase is no longer linear. Yet, there are far too many marketers who still rely on legacy engagement strategies to drive sales, even when the data shows that consumers are going wherever the customer experience is most convenient to find the products…

Key Loyalty Principles for Marketing to the Connected Consumer

A strong loyalty program remains one of the most impactful ways brands and retailers can compete for the connected consumer, putting price point aside. It also yields accurate analytics about consumer shopping behaviors and preferences, giving brands the ability to cultivate their marketing strategies by better understanding their customers. Whether through a traditional swipe card,…

The State of Loyalty Across Generations

With the rise in competition for market share, the customer journey has become the leading marketing strategy. Before a purchase is even made, most customers strongly consider the reason for their investment, whom they want to shop with, and how businesses communicate with them. As national and local brands rise to meet consumers’ expectations of…

We ❤️ Our Clients

This year has been a trying time for everyone, especially for business owners and franchisees. But, it’s been a great honor to tend to our clients’ needs and serve their marketing initiatives in this everchanging climate. We’ve all had to do some pivoting and reallocating over this last year, but we are truly honored by…

SMS Marketing Video

Your phone goes everywhere with you, which makes it the best way to get in touch with your customers instantaneously. SMS marketing places your brand in the palm of your customers’ hands, right where they are. Whether its an appointment reminder, a delivery status update, or a geo-framed promotion when your customers are in or…

Loyalty & CRM Video

An effective loyalty program not only drives increased engagement, but can also be used as an acquisition tool to find new customers and additional revenue. So, what does it take to build a successful loyalty program? By understanding the needs and wants of your customers through CRM, segmenting, targeted messaging, and compelling offers based on…

Building Loyalty Through Instant Gratification

How Loyalty Programs are Shifting to Include Short Term Benefits Shopping habits have been seriously altered since the start of the pandemic. Not only are customers looking further into contactless purchases, but people are sticking with brands they know and trust. This can be worrisome for businesses looking to run customer acquisition campaigns, but by…

Consumer Data Privacy and Marketing

We Take Privacy Seriously. We’ve been operating in California for over 25 years, and have kept consumer privacy top of mind well before CCPA requirements were enforced. We believe that it is only through this respect for consumer rights and privacy that marketers like ourselves can continue to bring applicable products and services at the…

New Homeowner & Renter Shopping Habits

Marketing Insights for Furniture Retailers – What is a New Homeowner Buying? When it comes to buying or renting a new home, there are a few key processes the average homeowner goes through in order to prepare themselves for moving day Donating or selling old furniture and appliances before moving into their new home to…

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