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Connecting The Customer Experience

The linear path from market to purchase has begun to deteriorate over the last decade. Yet, there are far too many marketers who still rely on legacy engagement strategies to drive sales even when the data shows that consumers are going wherever is most convenient to find the products they want. According to a recent…

Key Loyalty Principles for Marketing to the Connected Consumer

A strong loyalty program remains one of the most impactful ways brands and retailers can compete for customer retention beyond price point alone. It also gives brands the ability to cultivate their marketing strategies by better understanding their customers through accurate analytics about their shopping behaviors and preferences. Whether through a traditional swipe card, a…

The State of Loyalty Across Generations

With the rise in competition for market share, the customer journey has become the leading marketing strategy. Before a purchase is even made, most customers are thinking about the reason for their investment, whom they want to shop with, and how that business is communicating with them. As national and local brands start to elevate…

We ❤️ Our Clients

This year has been a trying time for everyone, especially for business owners and franchisees. But it’s been a great honor to tend to our clients’ needs and serve their marketing initiatives in these everchanging times. We’ve all had to do some pivoting and reallocating over this last year, but we are truly honored by…

SMS Marketing Video

Your phone goes everywhere with you, which makes it the best way to get in touch with your customers instantaneously. SMS marketing places your brand in your customer’s hand where they are. Whether its an appointment reminder, delivery status or geo-framed promotion when your customers are in or around your store – one text message…

Email Marketing Video

One effective email is all it takes to make an impression, but to build brand credibility and strengthen customer relationships you should educate your customer about your products or services, show customer appreciation by providing special discounts and promotions unique to them, and build excitement through exclusive content and perks relevant to them. That’s smarter…

Loyalty & CRM Video

An effective loyalty program can be a driver for not only increased engagement with your existing customers, but can also be used as an acquisition tool to drive more customers and additional revenue. So, what does it take to build a successful loyalty program? By understanding the needs and wants of your customers through CRM,…

Building Loyalty Through Instant Gratification

How Loyalty Programs are Shifting to Include Short Term Benefits Shopping habits have been seriously altered since the start of the pandemic this year. Not only are customers looking further into contactless purchases, but people are sticking with brands they know and trust. This can be worrisome for brands looking to run customer acquisition campaigns,…

Consumer Data Privacy and Marketing

We take privacy seriously. We’ve been operating in California for over 25 years and have kept consumer privacy top of mind well before CCPA requirements were enforced. We believe that it is only through this respect for consumer rights and privacy that allow marketers like ourselves to continue to bring applicable products and services at…

New Homeowner & Renter Shopping Habits

Marketing Insights for Furniture Retailers When it comes to buying or renting a new home, there are a few key actions the average consumer goes through in order to prepare themselves before the big day. Donate or sell old furniture and appliances before moving into their new home to make room for new furniture. Conceptualize…

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