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8 Ways to Increase Conversion Rates

Today’s consumers have more choices than ever before. While it’s important to empower them with the tools they need to make the right decision, they can sometimes get overwhelmed before they convert. This results in both low conversion rates and missed customer acquisition opportunities. To help with this, we’re breaking down our favorite ways to…

Reinvesting in Key Assets During a Time of Turmoil with Controller & VP of Finance, Brad Sweetser

Instead of looking to cut costs during COVID-19, we took a moment to reflect on how to put our employees first. Today, we’re discussing the reinvestment into employees with DMBG’s Controller & VP of Finance, Brad Sweetser. Read on to see why giving back to our personnel became the obvious choice. Reinvesting in Key Assets…

What is Brand Loyalty and How Can We Build It?

We all understand the importance of acquiring new customers. Widening your brand’s base of support should be a part of any business’s marketing strategy, but you also can’t underestimate the power of your existing customer base. Brand loyalty is what will help your company go the distance; it allows for the rise of brand advocates,…

Reaching Consumers in 2021 with Vice President of Client Strategy, Jake Pakula

For our very first feature, we’re sitting down with DBMG’s Vice President of Client Strategy, Jake Pakula. He’s sharing his thoughts on how customer behavior has shifted since the onset of COVID-19 and how businesses must work to meet them where they are. Read on to learn how your company can best communicate to consumers…

Smarter Consumer Targeting: The Art of Putting People First

As we’ve seen over the last year, the world can change on a dime. With life being as fluid as it is, consumer behavior and engagement can also change rapidly and without notice. Spending hours crafting those ever-so-detailed avatars for consumer targeting begs the question – how well do you really know your customers? Why…

Loyalty Vs. Rewards: How Data, Not Discounts, Keep Customers Coming Back

In today’s world of super-customized, AI-driven marketing tactics, nurturing customer relationships and creating solid supporters can be tricky. It’s a competitive market, and people are constantly seeking to validate their decision to shop with one brand over another. So, what keeps them coming back? The answer: cost savings and customer experience. Customers are indeed looking…

Connecting The Customer Experience

Over the last decade, it’s become apparent that the path from market to purchase is no longer linear. Yet, there are far too many marketers who still rely on legacy engagement strategies to drive sales, even when the data shows that consumers are going wherever the customer experience is most convenient to find the products…

Key Loyalty Principles for Marketing to the Connected Consumer

A strong loyalty program remains one of the most impactful ways brands and retailers can compete for the connected consumer, putting price point aside. It also yields accurate analytics about consumer shopping behaviors and preferences, giving brands the ability to cultivate their marketing strategies by better understanding their customers. Whether through a traditional swipe card,…

The State of Loyalty Across Generations

With the rise in competition for market share, the customer journey has become the leading marketing strategy. Before a purchase is even made, most customers strongly consider the reason for their investment, whom they want to shop with, and how businesses communicate with them. As national and local brands rise to meet consumers’ expectations of…

We ❤️ Our Clients

This year has been a trying time for everyone, especially for business owners and franchisees. But, it’s been a great honor to tend to our clients’ needs and serve their marketing initiatives in this everchanging climate. We’ve all had to do some pivoting and reallocating over this last year, but we are truly honored by…

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