We all understand the importance of acquiring new customers. Widening your brand’s base of support should be a part of any business’s marketing strategy, but you also can’t underestimate the power of your existing customer base. Brand loyalty is what…
In today’s world of super-customized, AI-driven marketing tactics, nurturing customer relationships and creating solid supporters can be tricky. It’s a competitive market, and people are constantly seeking to validate their decision to shop with one brand over another. So, what…
Over the last decade, it’s become apparent that the path from market to purchase is no longer linear. Yet, there are far too many marketers who still rely on legacy engagement strategies to drive sales, even when the data shows…
How User Privacy is Changing the Marketing Landscape Since the California Consumer Privacy Act passed in January of 2020 (CCPA is specific to California residents, but other states are pushing legislation following the CCPA), user privacy has become highly important…
Grow Your Business by Investing in the Customer Experience Let’s be honest, humans are pretty reliant on cell phones. For some, it’s their only connection to the outside world. While cell phones allow us to communicate through calls, text, email,…
Marketing Through Design, Data, and Technology Over the past several years, we have seen the boom of “Software-as-a-Service” (SaaS) companies that offer businesses and their employees the tools to do their jobs better without having the IT burden of onsite…
The greatest challenge for some businesses is figuring out how to connect with their customers. They’re always on the hunt for a relationship that creates lasting impressions and opens the door for continuous engagement and unique selling opportunities. Wouldn’t it…
IP Targeting Vs. Cookie Based Advertising Do you really know someone based on their browsing history? Since the early days of the WWW, advertisers have been using your internet search history to create a “profile” of you that includes which…
It’s nearly impossible to think of a place we don’t encounter some sort of media advertising. We are overwhelmed with content, which can sometimes make it difficult for brands to get noticed. In order to keep up with ever-changing consumer…
According to Forbes Magazine, the average consumer checks their email 15 times a day. But, as a marketer, it is easy to dismiss the efficacy of email and its ability to reach the right audience, with the right message, at…
