Category Digital Marketing

The End of Cookie Advertising

A tablet lays on top of a coffee shop table displaying an image of a lock to signify the end of cookie advertising.
How User Privacy is Changing the Marketing Landscape Since the California Consumer Privacy Act passed in January of 2020 (CCPA is specific to California residents, but other states are pushing legislation following the CCPA), user privacy has become highly important…

The Benefits of Email Marketing

millennials check email on phones, tablet and laptops on couch
In the digital era, the average consumer checks their email on average 15 times a day, according to Forbes Magazine. As a marketer, it is easy to dismiss the effectiveness of email and its ability to reach the right audience,…