The linear path from market to purchase has begun to deteriorate over the last decade. Yet, there are far too many marketers who still rely on legacy engagement strategies to drive sales even when the data shows that consumers are…
A strong loyalty program remains one of the most impactful ways brands and retailers can compete for customer retention beyond price point alone. It also gives brands the ability to cultivate their marketing strategies by better understanding their customers through…
With the rise in competition for market share, the customer journey has become the leading marketing strategy. Before a purchase is even made, most customers are thinking about the reason for their investment, whom they want to shop with, and…
How Loyalty Programs are Shifting to Include Short Term Benefits Shopping habits have been seriously altered since the start of the pandemic this year. Not only are customers looking further into contactless purchases, but people are sticking with brands they…
Marketing Insights for Furniture Retailers When it comes to buying or renting a new home, there are a few key actions the average consumer goes through in order to prepare themselves before the big day. Donate or sell old furniture…
How Direct Mail Has Made a Mark on Consumers During the COVID-19 As state restrictions caused by the COVID-19 pandemic prevents people from making unnecessary trips, or leaving their homes at all, many have relied on various electronic devices to…
How changes in the media and marketing world are diminishing FSI success Restaurants, grocery, and retail stores have been using free standing printed advertisements in newspapers and mail coupon publications for years, but now consumers are demanding personalized campaign messaging.…
