Over the last decade, it’s become apparent that the path from market to purchase is no longer linear. Yet, there are far too many marketers who still rely on legacy engagement strategies to drive sales, even when the data shows…
A strong loyalty program remains one of the most impactful ways brands and retailers can compete for the connected consumer, putting price point aside. It also yields accurate analytics about consumer shopping behaviors and preferences, giving brands the ability to…
With the rise in competition for market share, the customer journey has become the leading marketing strategy. Before a purchase is even made, most customers strongly consider the reason for their investment, whom they want to shop with, and how…
How Loyalty Programs are Shifting to Include Short Term Benefits Shopping habits have been seriously altered since the start of the pandemic. Not only are customers looking further into contactless purchases, but people are sticking with brands they know and…
Marketing Insights for Furniture Retailers – What is a New Homeowner Buying? When it comes to buying or renting a new home, there are a few key processes the average homeowner goes through in order to prepare themselves for moving…
How Direct Mail Has Made a Mark on Consumers During COVID-19 As state restrictions caused by the COVID-19 pandemic prevents people from making unnecessary trips, or leaving their homes at all, many have relied on various electronic devices to keep…
How Changes in the Media and Marketing World are Diminishing FSI Success Restaurants, grocery, and retail stores have been using free standing printed advertisements in newspapers and mail coupon publications for years. In today’s saturated market, consumers are demanding personalized…
