Category Product Insight

SMS Marketing

A smiling woman carrying shopping bags. The title SMS marketing displays across the screen.
Your phone goes everywhere with you, which makes it the best way to get in touch with your customers instantaneously. SMS marketing places your brand in your customer’s hand where they are. Whether its an appointment reminder, delivery status or…

Email Marketing

A group of coworkers site at a conference room table during a meeting. The title email marketing displays across the screen.
One effective email is all it takes to make an impression, but to build brand credibility and strengthen customer relationships you should educate your customer about your products or services, show customer appreciation by providing special discounts and promotions unique…

Loyalty & CRM

A women on the grocery store, scrolling through her phone. The title Loyalty & CRM displays across the screen
An effective loyalty program can be a driver for not only increased engagement with your existing customers, but can also be used as an acquisition tool to drive more customers and additional revenue. So, what does it take to build…

The Three A’s of Data Analytics

Hands of man and woman working on data graphs and analytics at coffee shop
Marketing Success Depends on Data Analytics Through Accessibility, Accuracy and Action According to Forbes, over 90 percent of all the world’s consumer data has been created in the past two years alone. With the immense amount of data available, it sometimes…

Direct Mail in the Digital Age

How Direct Mail Benefits Your Marketing Campaigns It’s true, the world has gone digital. So much so that businesses have taken their advertisements and placed them into the palm of our hands. Now every time we scroll through social media,…

Waste Management and Cleansing Your Data

How Data Cleansing Leads to Better ROI There is no shortage of available data for marketers. The amount of data being collected has increased, leading to an increase in unusable data – (just because it’s available and collected doesn’t make…

Loyalty: The New Wealth for Businesses

How Loyalty Programs Can Build Customer Trust and Retention A decade ago, Database Marketing Group built the Safeway/Von’s Pavillion ‘just for U’ loyalty program with customer retention, increased engagement, and building the average spend/frequency in mind. This highly customized program considered each…