Category Product Insight

SMS Marketing Video

Your phone goes everywhere with you, which makes it the best way to get in touch with your customers instantaneously. SMS marketing places your brand in your customer’s hand where they are. Whether its an appointment reminder, delivery status or…

Email Marketing Video

One effective email is all it takes to make an impression, but to build brand credibility and strengthen customer relationships you should educate your customer about your products or services, show customer appreciation by providing special discounts and promotions unique…

Loyalty & CRM Video

An effective loyalty program can be a driver for not only increased engagement with your existing customers, but can also be used as an acquisition tool to drive more customers and additional revenue. So, what does it take to build…

Direct Mail in the Digital Age

How Direct Mail Benefits Your Marketing Campaigns It’s true, the world has gone digital. So much so that businesses have taken their advertisements and placed them into the palm of our hands. Now every time we scroll through social media,…

Waste Management and Cleansing Your Data

How Data Cleansing Leads to Better ROI There is no shortage of available data for marketers. The amount of data being collected has increased, leading to an increase in unusable data – (just because it’s available and collected doesn’t make…

Loyalty: The New Wealth for Businesses

How Loyalty Programs Can Build Customer Trust and Retention A decade ago, Database Marketing Group built the Safeway/Von’s Pavillion ‘just for U’ loyalty program with customer retention, increased engagement, and building the average spend/frequency in mind. This highly customized program considered each…