Geotargeting Tips to Reduce Ad Spend and Increase ROI When planning a new marketing campaign, geotargeting is an essential part of any data driven approach. With the ability to find potential customers who live or work near store locations, marketers…
Tips on How Geotargeting Can Reduce Ad Spend and Increase ROI Geography and location have played a role in marketing for many years from advertising campaigns on local radio and television stations to displaying a restaurant billboard 6 miles ahead…
Marketing Success Depends on Data Analytics Through Accessibility, Accuracy and Action According to Forbes, over 90 percent of all the world’s consumer data has been created in the past two years alone. With the immense amount of data available, it sometimes…
How Machine Learning Algorithms are Changing How We Market to Consumers Artificial intelligence (AI), for years, has been the main subject of many Sci-Fi films and books. The creative minds of writers have transformed AI into machines trying to take…
How Direct Mail Benefits Your Marketing Campaigns It’s true, the world has gone digital. So much so that businesses have taken their advertisements and placed them into the palm of our hands. Now every time we scroll through social media,…
How Data Cleansing Leads to Better ROI There is no shortage of available data for marketers. The amount of data being collected has increased, leading to an increase in unusable data – (just because it’s available and collected doesn’t make…
How Loyalty Programs Can Build Customer Trust and Retention A decade ago, Database Marketing Group built the Safeway/Von’s Pavillion ‘just for U’ loyalty program with customer retention, increased engagement, and building the average spend/frequency in mind. This highly customized program considered each…
