Your phone goes everywhere with you, which makes it the best way to get in touch with your customers instantaneously. SMS marketing places your brand in the palm of your customers’ hands, right where they are. Whether its an appointment…
An effective loyalty program not only drives increased engagement, but can also be used as an acquisition tool to find new customers and additional revenue. So, what does it take to build a successful loyalty program? By understanding the needs…
Geotargeting Tips to Reduce Ad Spend and Increase ROI When planning a new marketing campaign, geotargeting should be top of mind. With the ability to find potential customers who live or work near store locations, marketers can focus on winning…
Tips on How Geotargeting Can Reduce Ad Spend and Increase ROI It’s no secret that geography and location play a huge role in marketing. From advertising campaigns on local radio and television stations to displaying a restaurant billboard six miles…
Marketing Success Depends on Data Analytics Through Accessibility, Accuracy, and Action According to Forbes, over 90 percent of all the world’s consumer data has been created in the past two years alone. With the immense amount of data available, it sometimes…
How Machine Learning Algorithms are Changing How We Market to Consumers For year, artificial intelligence (AI) has been the main subject of many sci-fi films and books. The creative minds of writers have transformed the idea of AI into machines…
How Direct Mail Benefits Your Marketing Campaigns It’s official – the world has gone digital. So much so that businesses have taken their advertisements and placed them into the palm of our hands. Now, every time we scroll through social…
How Data Waste Cleansing Leads to Better ROI There is no shortage of available data for marketers. The amount of data being collected has increased, leading to an increase in unusable data, or data waste; just because it’s available and…
How Loyalty Programs Can Build Customer Trust and Retention A decade ago, DBMG built the Safeway/Von’s Pavillion ‘just for U’ loyalty program with customer retention, increased engagement, and building the average customer spend/frequency in mind. This highly customized program considered…
