MARKETING INSIGHTS

Bringing 30+ years of marketing experience into executable action - sharing, educating, and enlightening on today's marketing strategies, data, omni-channel, and emerging technologies in an ever-changing advertising environment.

The Three A’s of Data Analytics

Hands of man and woman working on data graphs and analytics at coffee shop
Marketing Success Depends on Data Analytics Through Accessibility, Accuracy and Action According to Forbes, over 90 percent of all the world’s consumer data has been created in the past two years alone. With the immense amount of data available, it sometimes…

Direct Mail in the Digital Age

How Direct Mail Benefits Your Marketing Campaigns It’s true, the world has gone digital. So much so that businesses have taken their advertisements and placed them into the palm of our hands. Now every time we scroll through social media,…

Waste Management and Cleansing Your Data

How Data Cleansing Leads to Better ROI There is no shortage of available data for marketers. The amount of data being collected has increased, leading to an increase in unusable data – (just because it’s available and collected doesn’t make…

Loyalty: The New Wealth for Businesses

How Loyalty Programs Can Build Customer Trust and Retention A decade ago, Database Marketing Group built the Safeway/Von’s Pavillion ‘just for U’ loyalty program with customer retention, increased engagement, and building the average spend/frequency in mind. This highly customized program considered each…

CCPA 2020

What does it mean for your marketing database? As a direct marketing agency headquartered in Orange County, California, Database Marketing Group has always made data privacy and security a top priority. With the passing of the California Consumer Privacy Act…