MARKETING INSIGHTS

Bringing 30+ years of marketing experience into executable action - sharing, educating, and enlightening on today's marketing strategies, data, omni-channel, and emerging technologies in an ever-changing advertising environment.

The End of Cookie Advertising

How User Privacy is Changing the Marketing Landscape Since the California Consumer Privacy Act passed in January of 2020 (CCPA is specific to California residents, but other states are pushing legislation following the CCPA), user privacy has become highly important…

Supporting Our Community in 2020

Driving Positive Action and Change for a Better Future in Our Community In times of crisis, we at DBM Group are always looking for opportunities to give back to our community. In light of COVID-19 and people’s limited access to…

FSI (Free Standing Inserts) on the Decline

How Changes in the Media and Marketing World are Diminishing FSI Success Restaurants, grocery, and retail stores have been using free standing printed advertisements in newspapers and mail coupon publications for years. In today’s saturated market, consumers are demanding personalized…