How Direct Mail Benefits Your Marketing Campaigns It’s true, the world has gone digital. So much so that businesses have taken their advertisements and placed them into the palm of our hands. Now every time we scroll through social media,…
Marketing through Design, Data & Technology Over the past several years, we have seen the boom of “Software-as-a-Service” companies that offer businesses and their employees the tools to do their jobs better without having the IT burden of on-premise software…
How Data Cleansing Leads to Better ROI There is no shortage of available data for marketers. The amount of data being collected has increased, leading to an increase in unusable data – (just because it’s available and collected doesn’t make…
How Loyalty Programs Can Build Customer Trust and Retention A decade ago, Database Marketing Group built the Safeway/Von’s Pavillion ‘just for U’ loyalty program with customer retention, increased engagement, and building the average spend/frequency in mind. This highly customized program considered each…
What does it mean for your marketing database? As a direct marketing agency headquartered in Orange County, California, Database Marketing Group has always made data privacy and security a top priority. With the passing of the California Consumer Privacy Act…
The greatest challenge for some businesses is figuring out how to connect with their customers on a level that creates lasting impressions and opens the door for continuous engagement and unique selling opportunities. Wouldn’t it be great if you could…
IP Targeting Vs. Cookie Based Advertising Do you really know someone based on their browsing history? Since the early days of the WWW (world wide web), advertisers have been using your internet search history to create a “profile” of you…
Today, it’s nearly impossible to think of a place we don’t encounter some sort of media advertising. We are overwhelmed with content, which can sometimes make it difficult for brands to get noticed. In order to keep up with consumer…
In the digital era, the average consumer checks their email 15 times a day, according to Forbes Magazine. But as a marketer, it is easy to dismiss the effectiveness of email and its ability to reach the right audience, with…
