Tips on How Geotargeting Can Reduce Ad Spend and Increase ROI Geography and location have played a role in marketing for many years from advertising campaigns on local radio and television stations to displaying a restaurant billboard 6 miles ahead…
Marketing Success Depends on Data Analytics Through Accessibility, Accuracy and Action According to Forbes, over 90 percent of all the world’s consumer data has been created in the past two years alone. With the immense amount of data available, it sometimes…
How Machine Learning Algorithms are Changing How We Market to Consumers Artificial intelligence (AI), for years, has been the main subject of many Sci-Fi films and books. The creative minds of writers have transformed AI into machines trying to take…
How Direct Mail Benefits Your Marketing Campaigns It’s true, the world has gone digital. So much so that businesses have taken their advertisements and placed them into the palm of our hands. Now every time we scroll through social media,…
Marketing through Design, Data & Technology Over the past several years, we have seen the boom of “Software-as-a-Service” companies that offer businesses and their employees the tools to do their jobs better without having the IT burden of on-premise software…
How Data Cleansing Leads to Better ROI There is no shortage of available data for marketers. The amount of data being collected has increased, leading to an increase in unusable data – (just because it’s available and collected doesn’t make…
How Loyalty Programs Can Build Customer Trust and Retention A decade ago, Database Marketing Group built the Safeway/Von’s Pavillion ‘just for U’ loyalty program with customer retention, increased engagement, and building the average spend/frequency in mind. This highly customized program considered each…
What does it mean for your marketing database? As a direct marketing agency headquartered in Orange County, California, Database Marketing Group has always made data privacy and security a top priority. With the passing of the California Consumer Privacy Act…
The greatest challenge for some businesses is figuring out how to connect with their customers on a level that creates lasting impressions and opens the door for continuous engagement and unique selling opportunities. Wouldn’t it be great if you could…
