With the rise in competition for market share, the customer journey has become the leading marketing strategy. Before a purchase is even made, most customers strongly consider the reason for their investment, whom they want to shop with, and how…
This year has been a trying time for everyone, especially for business owners and franchisees. But, it’s been a great honor to tend to our clients’ needs and serve their marketing initiatives in this everchanging climate. We’ve all had to…
Your phone goes everywhere with you, which makes it the best way to get in touch with your customers instantaneously. SMS marketing places your brand in the palm of your customers’ hands, right where they are. Whether its an appointment…
An effective loyalty program not only drives increased engagement, but can also be used as an acquisition tool to find new customers and additional revenue. So, what does it take to build a successful loyalty program? By understanding the needs…
How Loyalty Programs are Shifting to Include Short Term Benefits Shopping habits have been seriously altered since the start of the pandemic. Not only are customers looking further into contactless purchases, but people are sticking with brands they know and…
We Take Privacy Seriously. We’ve been operating in California for over 25 years, and have kept consumer privacy top of mind well before CCPA requirements were enforced. We believe that it is only through this respect for consumer rights and…
Marketing Insights for Furniture Retailers – What is a New Homeowner Buying? When it comes to buying or renting a new home, there are a few key processes the average homeowner goes through in order to prepare themselves for moving…
How Much Do You Know About Your Customers at Home? At DBMG, we provide our clients with hypertargeted data capabilities that enable us to reach the right customer with the right message at the right time, laying the foundation for…
How Much Do You Know About Your Consumers? At DBMG, we provide our clients with hypertargeted data capabilities that enable us to reach the right customer with the right message at the right time, laying the foundation for better ROI…
