MARKETING INSIGHTS

Bringing 30+ years of marketing experience into executable action - sharing, educating, and enlightening on today's marketing strategies, data, omni-channel, and emerging technologies in an ever-changing advertising environment.

Direct Mail in the Digital Age

How Direct Mail Benefits Your Marketing Campaigns It’s official – the world has gone digital. So much so that businesses have taken their advertisements and placed them into the palm of our hands. Now, every time we scroll through social…

Loyalty: The New Wealth for Businesses

How Loyalty Programs Can Build Customer Trust and Retention A decade ago, DBMG built the Safeway/Von’s Pavillion ‘just for U’ loyalty program with customer retention, increased engagement, and building the average customer spend/frequency in mind. This highly customized program considered…

CCPA 2020

What Does it Mean for Your Marketing Database? As a direct marketing agency headquartered in Orange County, California, DBMG has always made data privacy and security a top priority. With the passing of the California Consumer Privacy Act (CCPA), we…

4 Benefits of Email Marketing

According to Forbes Magazine, the average consumer checks their email 15 times a day. But, as a marketer, it is easy to dismiss the efficacy of email and its ability to reach the right audience, with the right message, at…