2022 is here, and we’re ready to tackle another year in the marketing space. Marketing is one of those industries that never stops moving. But, one thing that’s going to stick around is the emphasis on customer centric practices. That’s…
Much like the rest of the marketing world, the customer experience is constantly changing. As consumer needs and available technology evolve, marketers have no choice but to meet customers right where they are. That’s where the idea of a customer-centric…
As we’ve seen over the last year, the world can change on a dime. With life being as fluid as it is, consumer behavior and engagement can also change rapidly and without notice. Spending hours crafting those ever-so-detailed avatars for…
How Much Do You Know About Your Customers at Home? At DBMG, we provide our clients with hypertargeted data capabilities that enable us to reach the right customer with the right message at the right time, laying the foundation for…
How Much Do You Know About Your Consumers? At DBMG, we provide our clients with hypertargeted data capabilities that enable us to reach the right customer with the right message at the right time, laying the foundation for better ROI…
How Direct Mail Has Made a Mark on Consumers During COVID-19 As state restrictions caused by the COVID-19 pandemic prevents people from making unnecessary trips, or leaving their homes at all, many have relied on various electronic devices to keep…
How Machine Learning Algorithms are Changing How We Market to Consumers For year, artificial intelligence (AI) has been the main subject of many sci-fi films and books. The creative minds of writers have transformed the idea of AI into machines…
How Direct Mail Benefits Your Marketing Campaigns It’s official – the world has gone digital. So much so that businesses have taken their advertisements and placed them into the palm of our hands. Now, every time we scroll through social…
What Does it Mean for Your Marketing Database? As a direct marketing agency headquartered in Orange County, California, DBMG has always made data privacy and security a top priority. With the passing of the California Consumer Privacy Act (CCPA), we…
