How Much Do You Know About Your Consumers? At DBMG, we provide our clients with hypertargeted data capabilities that enable us to reach the right customer with the right message at the right time, laying the foundation for better ROI…
Grow Your Business by Investing in the Customer Experience Let’s be honest, humans are pretty reliant on cell phones. For some, it’s their only connection to the outside world. While cell phones allow us to communicate through calls, text, email,…
Geotargeting Tips to Reduce Ad Spend and Increase ROI When planning a new marketing campaign, geotargeting should be top of mind. With the ability to find potential customers who live or work near store locations, marketers can focus on winning…
Marketing Success Depends on Data Analytics Through Accessibility, Accuracy, and Action According to Forbes, over 90 percent of all the world’s consumer data has been created in the past two years alone. With the immense amount of data available, it sometimes…
How Machine Learning Algorithms are Changing How We Market to Consumers For year, artificial intelligence (AI) has been the main subject of many sci-fi films and books. The creative minds of writers have transformed the idea of AI into machines…
How Direct Mail Benefits Your Marketing Campaigns It’s official – the world has gone digital. So much so that businesses have taken their advertisements and placed them into the palm of our hands. Now, every time we scroll through social…
How Loyalty Programs Can Build Customer Trust and Retention A decade ago, DBMG built the Safeway/Von’s Pavillion ‘just for U’ loyalty program with customer retention, increased engagement, and building the average customer spend/frequency in mind. This highly customized program considered…
What Does it Mean for Your Marketing Database? As a direct marketing agency headquartered in Orange County, California, DBMG has always made data privacy and security a top priority. With the passing of the California Consumer Privacy Act (CCPA), we…
The greatest challenge for some businesses is figuring out how to connect with their customers. They’re always on the hunt for a relationship that creates lasting impressions and opens the door for continuous engagement and unique selling opportunities. Wouldn’t it…
It’s nearly impossible to think of a place we don’t encounter some sort of media advertising. We are overwhelmed with content, which can sometimes make it difficult for brands to get noticed. In order to keep up with ever-changing consumer…
