Tag customer engagement

FSI (Free Standing Inserts) on the Decline

How Changes in the Media and Marketing World are Diminishing FSI Success Restaurants, grocery, and retail stores have been using free standing printed advertisements in newspapers and mail coupon publications for years. In today’s saturated market, consumers are demanding personalized…

AI: The Future of Marketing is Now

How Machine Learning Algorithms are Changing How We Market to Consumers For year, artificial intelligence (AI) has been the main subject of many sci-fi films and books. The creative minds of writers have transformed the idea of AI into machines…

Direct Mail in the Digital Age

How Direct Mail Benefits Your Marketing Campaigns It’s official – the world has gone digital. So much so that businesses have taken their advertisements and placed them into the palm of our hands. Now, every time we scroll through social…