How Much Do You Know About Your Consumers? At DBMG, we provide our clients with hypertargeted data capabilities that enable us to reach the right customer with the right message at the right time, laying the foundation for better ROI…
How Direct Mail Has Made a Mark on Consumers During COVID-19 As state restrictions caused by the COVID-19 pandemic prevents people from making unnecessary trips, or leaving their homes at all, many have relied on various electronic devices to keep…
Grow Your Business by Investing in the Customer Experience Let’s be honest, humans are pretty reliant on cell phones. For some, it’s their only connection to the outside world. While cell phones allow us to communicate through calls, text, email,…
How Changes in the Media and Marketing World are Diminishing FSI Success Restaurants, grocery, and retail stores have been using free standing printed advertisements in newspapers and mail coupon publications for years. In today’s saturated market, consumers are demanding personalized…
Geotargeting Tips to Reduce Ad Spend and Increase ROI When planning a new marketing campaign, geotargeting should be top of mind. With the ability to find potential customers who live or work near store locations, marketers can focus on winning…
Tips on How Geotargeting Can Reduce Ad Spend and Increase ROI It’s no secret that geography and location play a huge role in marketing. From advertising campaigns on local radio and television stations to displaying a restaurant billboard six miles…
Marketing Success Depends on Data Analytics Through Accessibility, Accuracy, and Action According to Forbes, over 90 percent of all the world’s consumer data has been created in the past two years alone. With the immense amount of data available, it sometimes…
How Machine Learning Algorithms are Changing How We Market to Consumers For year, artificial intelligence (AI) has been the main subject of many sci-fi films and books. The creative minds of writers have transformed the idea of AI into machines…
How Direct Mail Benefits Your Marketing Campaigns It’s official – the world has gone digital. So much so that businesses have taken their advertisements and placed them into the palm of our hands. Now, every time we scroll through social…
Marketing Through Design, Data, and Technology Over the past several years, we have seen the boom of “Software-as-a-Service” (SaaS) companies that offer businesses and their employees the tools to do their jobs better without having the IT burden of onsite…
