Much like the rest of the marketing world, the customer experience is constantly changing. As consumer needs and available technology evolve, marketers have no choice but to meet customers right where they are. That’s where the idea of a customer-centric…
We all understand the importance of acquiring new customers. Widening your brand’s base of support should be a part of any business’s marketing strategy, but you also can’t underestimate the power of your existing customer base. Brand loyalty is what…
An effective loyalty program not only drives increased engagement, but can also be used as an acquisition tool to find new customers and additional revenue. So, what does it take to build a successful loyalty program? By understanding the needs…
How Loyalty Programs are Shifting to Include Short Term Benefits Shopping habits have been seriously altered since the start of the pandemic. Not only are customers looking further into contactless purchases, but people are sticking with brands they know and…
Grow Your Business by Investing in the Customer Experience Let’s be honest, humans are pretty reliant on cell phones. For some, it’s their only connection to the outside world. While cell phones allow us to communicate through calls, text, email,…
How Data Waste Cleansing Leads to Better ROI There is no shortage of available data for marketers. The amount of data being collected has increased, leading to an increase in unusable data, or data waste; just because it’s available and…
How Loyalty Programs Can Build Customer Trust and Retention A decade ago, DBMG built the Safeway/Von’s Pavillion ‘just for U’ loyalty program with customer retention, increased engagement, and building the average customer spend/frequency in mind. This highly customized program considered…
The greatest challenge for some businesses is figuring out how to connect with their customers. They’re always on the hunt for a relationship that creates lasting impressions and opens the door for continuous engagement and unique selling opportunities. Wouldn’t it…
It’s nearly impossible to think of a place we don’t encounter some sort of media advertising. We are overwhelmed with content, which can sometimes make it difficult for brands to get noticed. In order to keep up with ever-changing consumer…
According to Forbes Magazine, the average consumer checks their email 15 times a day. But, as a marketer, it is easy to dismiss the efficacy of email and its ability to reach the right audience, with the right message, at…
