Much like all other aspects of business, franchise marketing made a major shift in the wake of COVID-19. This week, we’re sitting down with DBMG’s Manager of Franchise Marketing, Berkeley Wolford, to discuss his thoughts on the current landscape. Read…
How Machine Learning Algorithms are Changing How We Market to Consumers For year, artificial intelligence (AI) has been the main subject of many sci-fi films and books. The creative minds of writers have transformed the idea of AI into machines…
Marketing Through Design, Data, and Technology Over the past several years, we have seen the boom of “Software-as-a-Service” (SaaS) companies that offer businesses and their employees the tools to do their jobs better without having the IT burden of onsite…
How Data Waste Cleansing Leads to Better ROI There is no shortage of available data for marketers. The amount of data being collected has increased, leading to an increase in unusable data, or data waste; just because it’s available and…
How Loyalty Programs Can Build Customer Trust and Retention A decade ago, DBMG built the Safeway/Von’s Pavillion ‘just for U’ loyalty program with customer retention, increased engagement, and building the average customer spend/frequency in mind. This highly customized program considered…
The greatest challenge for some businesses is figuring out how to connect with their customers. They’re always on the hunt for a relationship that creates lasting impressions and opens the door for continuous engagement and unique selling opportunities. Wouldn’t it…
IP Targeting Vs. Cookie Based Advertising Do you really know someone based on their browsing history? Since the early days of the WWW, advertisers have been using your internet search history to create a “profile” of you that includes which…
According to Forbes Magazine, the average consumer checks their email 15 times a day. But, as a marketer, it is easy to dismiss the efficacy of email and its ability to reach the right audience, with the right message, at…
For many of us, the holiday season is full of decorations, shopping and participating in holiday events that we sometimes forget about those who are less fortunate. This year DBMG employees went above and beyond to support our community by giving back.
