As marketers, one of our biggest goals is having a deep, strong, solid understanding of who are customers really are. Consumers are on the lookout for personalized experiences that cater directly to them. Your customers want to know they’re important…
How Loyalty Programs are Shifting to Include Short Term Benefits Shopping habits have been seriously altered since the start of the pandemic. Not only are customers looking further into contactless purchases, but people are sticking with brands they know and…
Marketing Insights for Furniture Retailers – What is a New Homeowner Buying? When it comes to buying or renting a new home, there are a few key processes the average homeowner goes through in order to prepare themselves for moving…
How Much Do You Know About Your Customers at Home? At DBMG, we provide our clients with hypertargeted data capabilities that enable us to reach the right customer with the right message at the right time, laying the foundation for…
How Much Do You Know About Your Consumers? At DBMG, we provide our clients with hypertargeted data capabilities that enable us to reach the right customer with the right message at the right time, laying the foundation for better ROI…
How Direct Mail Has Made a Mark on Consumers During COVID-19 As state restrictions caused by the COVID-19 pandemic prevents people from making unnecessary trips, or leaving their homes at all, many have relied on various electronic devices to keep…
How Changes in the Media and Marketing World are Diminishing FSI Success Restaurants, grocery, and retail stores have been using free standing printed advertisements in newspapers and mail coupon publications for years. In today’s saturated market, consumers are demanding personalized…
How Machine Learning Algorithms are Changing How We Market to Consumers For year, artificial intelligence (AI) has been the main subject of many sci-fi films and books. The creative minds of writers have transformed the idea of AI into machines…
How Direct Mail Benefits Your Marketing Campaigns It’s official – the world has gone digital. So much so that businesses have taken their advertisements and placed them into the palm of our hands. Now, every time we scroll through social…
How Data Waste Cleansing Leads to Better ROI There is no shortage of available data for marketers. The amount of data being collected has increased, leading to an increase in unusable data, or data waste; just because it’s available and…
