A strong call to action can be your ticket to increased conversions, more sales, and large amounts of traffic. These powerful phrases work to convince readers to engage, making decisions that help them build a relationship with your brand. Here…
As we move closer to the holidays, the market – and consumers’ inboxes – are more saturated than ever before. However, our Copywriter, Maya Rahman-Rios, knows that strong storytelling can set your brand apart from all the rest. Here are…
Much like the rest of the marketing world, the customer experience is constantly changing. As consumer needs and available technology evolve, marketers have no choice but to meet customers right where they are. That’s where the idea of a customer-centric…
Much like all other aspects of business, franchise marketing made a major shift in the wake of COVID-19. This week, we’re sitting down with DBMG’s Manager of Franchise Marketing, Berkeley Wolford, to discuss his thoughts on the current landscape. Read…
As marketers, one of our biggest goals is having a deep, strong, solid understanding of who are customers really are. Consumers are on the lookout for personalized experiences that cater directly to them. Your customers want to know they’re important…
An effective loyalty program not only drives increased engagement, but can also be used as an acquisition tool to find new customers and additional revenue. So, what does it take to build a successful loyalty program? By understanding the needs…
How Loyalty Programs are Shifting to Include Short Term Benefits Shopping habits have been seriously altered since the start of the pandemic. Not only are customers looking further into contactless purchases, but people are sticking with brands they know and…
How Much Do You Know About Your Customers at Home? At DBMG, we provide our clients with hypertargeted data capabilities that enable us to reach the right customer with the right message at the right time, laying the foundation for…
How Direct Mail Has Made a Mark on Consumers During COVID-19 As state restrictions caused by the COVID-19 pandemic prevents people from making unnecessary trips, or leaving their homes at all, many have relied on various electronic devices to keep…
How Changes in the Media and Marketing World are Diminishing FSI Success Restaurants, grocery, and retail stores have been using free standing printed advertisements in newspapers and mail coupon publications for years. In today’s saturated market, consumers are demanding personalized…
