Tag segmentation

Thought Leadership

Reaching Consumers in 2021 with Vice President of Client Strategy, Jake Pakula

For our very first feature, we’re sitting down with DBMG’s Vice President of Client Strategy, Jake Pakula. He’s sharing his thoughts on how customer behavior has shifted since the onset of COVID-19 and how businesses must work to meet them…

DBMG Marketing
August 15, 2021

Segmentation

Smarter Consumer Targeting: The Art of Putting People First

As we’ve seen over the last year, the world can change on a dime. With life being as fluid as it is, consumer behavior and engagement can also change rapidly and without notice. Spending hours crafting those ever-so-detailed avatars for…

Kurt Whitmer
August 1, 2021

Tag segmentation

Reaching Consumers in 2021 with Vice President of Client Strategy, Jake Pakula

Smarter Consumer Targeting: The Art of Putting People First

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