MARKETING INSIGHTS

Bringing 30+ years of marketing experience into executable action - sharing, educating, and enlightening on today's marketing strategies, data, omni-channel, and emerging technologies in an ever-changing advertising environment.

Consumer Data Privacy and Marketing

We take privacy seriously. We’ve been operating in California for over 25 years and have kept consumer privacy top of mind well before CCPA requirements were enforced. We believe that it is only through this respect for consumer rights and…

Hypertargeting Consumers at Home

An image of a home that provides multiple data segments of the family who lives in the household.
How Much Do You Know About Your Customers? At DBMG we provide our clients with hyper targeted data capabilities that enable us to reach the right customer with the right message at the right time, laying the foundation for better…

Hypertargeting Consumers at Work

A group of coworkers, or possible consumers, are gathered in a conference room for a video chat meeting.
How Much Do You Know About Your Customers? At DBMG we provide our clients with hyper targeted data capabilities that enable us to reach the right customer with the right message at the right time, laying the foundation for better…

The End of Cookie Advertising

A tablet lays on top of a coffee shop table displaying an image of a lock to signify the end of cookie advertising.
How User Privacy is Changing the Marketing Landscape Since the California Consumer Privacy Act passed in January of 2020 (CCPA is specific to California residents, but other states are pushing legislation following the CCPA), user privacy has become highly important…

Supporting Our Community

Peers grouping their hands on top of one another. The top hand is holding a heart
Driving Positive Action and Change for a Better Future in Our Community In times of crisis, we at DBM Group are always looking for opportunity to give back to our community. With the recent events that have transpired with COVID-19…