The linear path from market to purchase has begun to deteriorate over the last decade. Yet, there are far too many marketers who still rely on legacy engagement strategies to drive sales even when the data shows that consumers are…
A strong loyalty program remains one of the most impactful ways brands and retailers can compete for customer retention beyond price point alone. It also gives brands the ability to cultivate their marketing strategies by better understanding their customers through…
With the rise in competition for market share, the customer journey has become the leading marketing strategy. Before a purchase is even made, most customers are thinking about the reason for their investment, whom they want to shop with, and…
This year has been a trying time for everyone, especially for business owners and franchisees. But it’s been a great honor to tend to our clients’ needs and serve their marketing initiatives in these everchanging times. We’ve all had to…
Your phone goes everywhere with you, which makes it the best way to get in touch with your customers instantaneously. SMS marketing places your brand in your customer’s hand where they are. Whether its an appointment reminder, delivery status or…
One effective email is all it takes to make an impression, but to build brand credibility and strengthen customer relationships you should educate your customer about your products or services, show customer appreciation by providing special discounts and promotions unique…
An effective loyalty program can be a driver for not only increased engagement with your existing customers, but can also be used as an acquisition tool to drive more customers and additional revenue. So, what does it take to build…
How Loyalty Programs are Shifting to Include Short Term Benefits Shopping habits have been seriously altered since the start of the pandemic this year. Not only are customers looking further into contactless purchases, but people are sticking with brands they…
We take privacy seriously. We’ve been operating in California for over 25 years and have kept consumer privacy top of mind well before CCPA requirements were enforced. We believe that it is only through this respect for consumer rights and…
